Best UGC Hooks for Black Friday & Cyber Monday

Black Friday and Cyber Monday are not only about big discounts and extended offers – they're also prime opportunities for creative and persuasive user-generated content (UGC). UGC is one of the most powerful ways to build authenticity around your brand, and when combined with the shopping frenzy of Black Friday and Cyber Monday, it can be a marketing goldmine. Here are some of the best UGC scripts you can use to attract, engage, and convert your audience during this sales season.

Why Hooks and Video Duration Matter

Creating effective UGC for Black Friday and Cyber Monday is all about grabbing attention quickly. A strong hook – the first few seconds of your video – can make or break its success. Your hook should be eye-catching and immediately communicate why viewers should keep watching. Whether it's a shocking discount, an emotional testimonial, or an exciting unboxing, start with something that captures attention.

The ideal duration for UGC videos varies depending on the platform, but generally, shorter is better. Aim for videos that are between 15-30 seconds for TikTok, Instagram Stories, and Facebook Reels. These platforms prioritize short, snappy content that keeps viewers engaged without demanding too much time. For testimonial or more in-depth content, videos of up to 60 seconds work well, particularly on platforms like Instagram and Facebook.

For those looking to streamline their UGC creation process, platforms like Keyla.AI offer AI-driven solutions that can generate engaging videos in minutes.

1. Deal Countdown Script

"Tick-tock! The Black Friday deals at [Brand Name] are ending soon, and I just grabbed my [Product Name] at 40% off! Time is running out – don’t miss it! #BlackFridayCountdown #DealEndsSoon #CyberMondayMadness"

A countdown-themed script is excellent for creating a sense of urgency and encouraging last-minute shoppers. Perfect for Stories and Reels across Instagram and Facebook.

2. Unboxing Experience Script

"It’s finally here! Just in time for Black Friday, my [Product Name] from [Brand Name] has arrived! 🤩 Unboxing this was such a thrill, and honestly, the quality is out of this world. Grab it while the sale's on, you won’t regret it! #Unboxing #CyberMonday #BrandLover"

Unboxing scripts are great for adding an element of excitement and showcasing product quality. These are especially effective for Instagram Reels and YouTube Shorts.

3. Testimonial Story Script

"I've been using [Product Name] for the past [X months], and it’s been a game-changer for [specific benefit]. This Black Friday, they’re offering an insane deal – if you’ve ever thought about trying it, now is the time! #CyberMondaySavings #BestProduct #ThankYouBrandName"

This kind of script emphasizes the customer's personal experience and helps potential buyers feel confident about making a purchase. It’s great for platforms like Facebook and Instagram, where users expect more in-depth content.

4. Surprise & Delight Script

"I wasn’t planning to shop this Black Friday, but [Brand Name] surprised me with an extra discount at checkout! Couldn't resist grabbing [Product Name]. Thanks for the early Christmas gift, [Brand Name]! #HappyShopper #HolidaySavings #BlackFridayDeal"

Use this script to generate a sense of joy and satisfaction among your customers. It’s ideal for generating shares and likes, particularly on Instagram Stories and Twitter.

5. Before & After Transformation Script

"Look at the difference [Product Name] made for me! Before: [short description of problem]. After: [how the product helped]. I never thought I’d get these results, but here I am, and during Black Friday, it’s on sale! If you’re on the fence, this is your sign! #BeforeAndAfter #SaleSeason #BlackFridayTransformation"

This type of UGC script is perfect for products that have visible or measurable results, such as skincare, fitness, or home improvement. It’s best suited for Instagram, TikTok, or Facebook.

6. Holiday Gift Recommendation Script

"The holiday season is coming, and I’ve found the perfect gift for [someone special]. [Product Name] from [Brand Name] is on sale this Cyber Monday – I saved big, and I know they’re going to love it! #HolidayShopping #PerfectGift #CyberMondayDeals"

Gift recommendation scripts are highly effective during Black Friday and Cyber Monday when people are shopping for their loved ones. These are ideal for Facebook, Instagram, and Pinterest.

7. Flash Sale Urgency Script

"OMG! I just snagged this amazing deal from [Brand Name]! I can't believe how much I saved. If you've been eyeing something from them, now is your time – these offers won’t last long! Go check it out before it's gone! #BlackFriday #FlashSale #GotMine"

This script is all about driving urgency and FOMO (Fear of Missing Out). It works best for TikTok, Instagram Stories, and platforms where short, urgent messages excel.

3 Effective Tips for Black Friday and Cyber Monday UGC Campaigns

1. Incentivize Bulk UGC Creation: Create lots of UGC for your customers. To find the successful UGC scripts, it takes time and testing. You can use tools such as Keyla.AI to generate UGC in bulk at a fraction of the cost.

2. Use a Strong Hook: The first 3 seconds of your video are crucial. Whether it's an exciting unboxing, a huge discount reveal, or a relatable moment, start with something that grabs attention immediately.

3. Emphasize Urgency and FOMO: Black Friday and Cyber Monday are all about limited-time offers, so make sure every script has some urgency or FOMO built in. Use phrases like "limited time," "ending soon," and "only a few left" to prompt viewers to act quickly.

This Black Friday and Cyber Monday, let the power of UGC elevate your brand and drive those all-important conversions. Engage your customers, make them feel part of the brand story, and watch as they become your biggest advocates. Use the energy of the holiday season to foster a sense of community and belonging – when customers feel connected to your brand, they are more likely to share their positive experiences, thus amplifying your reach and impact.

Remember, authentic and relatable content is what makes UGC so effective. Encourage your customers to share their genuine experiences, showcase their creativity, and tell their own stories involving your brand. Not only does this help in building trust, but it also turns your customers into loyal ambassadors who genuinely believe in your products.

Conclusion

Black Friday and Cyber Monday are perfect opportunities to harness the power of UGC to drive sales and boost engagement. By using compelling scripts, encouraging genuine customer involvement, and emphasizing urgency, you can create an impactful campaign that resonates with your audience. The key is to make your customers feel like they are an integral part of your brand's story. With well-crafted UGC campaigns, you can not only maximize your sales during this busy shopping season but also build lasting relationships with your customers that extend well beyond the holidays.

So start planning your UGC strategy today and turn your customers into your biggest brand advocates!